Website Builders and Search Engines:
A good website builder will have the options to customize your site so it can rank well within the search engines. Here are some key functions your website builder should be able to do.
Meta Tags: Make sure you are able to change some of the more important Meta tags on your website. Some of the important ones are keywords, website title, website description and page title. It’s really important that you can change them on every page and not just one time for the whole site. Very few website builders allow you to do this, one that I’m impressed with is edirecthost, a website builder which allows you to do this per page. They also allow you to change the header to add any custom Meta tag you want.
Text Formatting: The ability to change the text formatting is very important within the website builder. Creating headings in bold, underline and larger fonts help search engines determine which words on the site are more important than others.
CSS: Using Cascading Style Sheets “CSS” has become more important with search engines as well. CSS is a breakthrough in Web design because it allows developers to control the style and layout of multiple Web pages all at once. As a Web developer you can define a style for each HTML element and apply it to as many Web pages as you want. To make a global change, simply change the style, and all elements in the Web are updated automatically. Good website builders like edirecthost have these built right into the builder and you never know. It’s just the fact that the website builder is using this updated function that allows search engines to recognize it easier and move your site up higher. Ecommerce: A good website builder will allow you to create and display your products on the web and allow you to change key settings within the product such as Meta tags, comments and alt tags to the images for better rankings. There are many more things that a website builder should do but that’s all the time I have today, more to come later.
